A HOLISTIC offering
Brands are systems of belief and the communities who believe them. Like global religious eco-systems, great brands are built upon meaningful mythology, reinforcing rituals and evocative symbols. The brand identity (or brand bible) forms the core this communication strategy and includes:
~ Trend Analysis & Consumer Research
~ Clarifying your Core WHY.
~ Communication Strategy.
~ Visual Identity Formation.
~ Initial Content Creation.
In a technological sphere closely guarded by algorithmic gatekeepers, it’s becoming increasingly challenging for small brands to break through the Facebook/Instagram paywall. That’s why we’ve got a specialised paid-ads division to help you reach a wider audience. Enabling the spread of those positive ideologies and products beyond their ordinary reach is what this team is for. Whether it’s a specific goal you want to achieve, a product you’d like to push, or just general growth and awareness of your brand, well-placed Facebook and Instagram ads can offer an incredible return on investment.
Although many believe email is dead, it is in fact one of the most valuable platforms for retaining and building long-term relationships with your community. An email subscription is a well-considered invitation into a private communion, and deserves to be respected and treated with the utmost care. Our email marketing team understands the subtlety and trust required to navigate this fragile online relationship. Our email packages always add value to both consumer and brand while nurturing engaged relationships and achieving important marketing objectives.
The organic engagement it’s possible to attain through Google and other search engines is almost unlimited. By tapping into certain high-value keywords, your brand and message is able to reach a global audience of switched-on consumers. By integrating both the technical and content-based aspects of this art form in-house, we are able to develop and action SEO strategies in a simple and efficient way. See your brand soar with SEO.
We are living in an increasingly visual world, and in 2019 over 80% of internet traffic was video-based. Attention spans are becoming shorter and consumers more aesthetically discerning. It is therefore crucial that your content is well planned, executed and curated. Our in-house content queen, Savannah, integrates graphic design, photography and videography to deliver content which checks all these boxes and clearly communicates your brand’s core message.
By leveraging our extensive connections within the media industry and drawing on certain team members’ journalistic experience, we’re able to create and place high-value articles in both physical and digital publications across the world. While PR may seem like old news to the smartphone generation, it is still a phenomenal way to super-charge the reach of your benevolent brand.